The legendary “Iron Mike” is hanging up his gloves and transforming into “Moisture Mike,” a reformed version of himself embracing his ultra-sensitive side with the help of Dr. Squatch’s Total Moisture Collection. 

Together, Tyson and Dr. Squatch prove that strength means taking care of your skin with the new dermatologist-tested, ultra-hydrating soap that delivers heavyweight hydration without compromising ingredients or performance.

Josh Friedman, Chief Executive Officer at Dr. Squatch, said, 

“By proudly dismantling outdated stereotypes about the tie between masculinity and self-care through this partnership with Tyson, we’re continuing to pull the men’s grooming category out of the dark ages and offering our customers products that help them tap into their masculine yet sensitive sides with an emphasis on self-care and better-for-you products.” 

This collection includes shea and plant butters, antioxidants, and Vitamins A, C, and E. The Total Moisture Collection is clinically proven to provide ultra-moisturization for sensitive skin. 

Available in three variants (Shea Butter, Mango Butter, and Green Tea Butter), the soaps are free from synthetic fragrances.

Each bricc contains an extra dose of shea butter, coconut oil, and olive oil to leave dry skin feeling nourished.  

The campaign will run across TV, YouTube, Meta, TikTok, Spotify, and Pinterest to ensure guys everywhere hear the call to ditch dryness for good and learn to take care of their sensitive sides.

Campaign videos are set in a boxing ring turned zen-like spa, where even Tyson’s beloved pigeons are basking in endless hydration. 

With the Total Moisture Collection now in his corner, Tyson has discovered new strength in moisture and is helping other guys deliver the same KO to dry skin once and for all. 

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